💰 Business Model¶
Pricing (Simple as Possible)¶
- Starter: $299/month - Up to 10 users, E8 framework
- Growth: $599/month - Up to 50 users, E8 + basic reporting
- Scale: $999/month - Unlimited users, E8 + WhatsApp + priority support
[All plans include: 1 workspace, unlimited file storage, quarterly director reports]
Feature Gates¶
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| E8 Assessment | ✓ | ✓ | ✓ |
| User Seats | 10 | 50 | Unlimited |
| Director Reports | ✓ | ✓ | ✓ |
| Task Management | ✓ | ✓ | ✓ |
| WhatsApp Updates | - | - | ✓ |
| Custom Branding | - | ✓ | ✓ |
| Priority Support | - | - | ✓ |
Usage Limits¶
- Starter: 10 users, 100 tasks, 1GB evidence files
- Growth: 50 users, 500 tasks, 10GB evidence files
- Scale: Unlimited everything
MVP Revenue Model¶
- Monthly Subscription: Recurring revenue via Stripe
- Annual Discount: 20% off for yearly payment
- Setup Fee: Waived for pilot customers
Customer Acquisition¶
- Pilot Program: 10 free customers for 3 months
- Referral Bonus: 1 month free for each referral
- Partner Channel: Accountants and consultants (later)
Unit Economics (Target)¶
- CAC: [To be measured] after pilot
- LTV: [To be measured] based on retention
- Payback: Target < 12 months
- Gross Margin: Target > 70%
Not in MVP Pricing¶
- Usage-based pricing
- Multiple workspaces
- White-label options
- API access tiers
- Professional services